The appearance of fb in particular possess brought about just what scientists has also known as a context collapse

where users were closed into just one persona of the system. This occurs despite sociologists’ agreement that we have, and screen, different factors in our identities dependent on exactly what contextual condition we’re in — when we’re working vs at a bar. The solitary persona we generate on myspace has actually directed us to “self-edit” everything we show, to generate the right form of that community persona, another aspect causing fb envy, and reasons lots of people are really purchasing fans on Twitter, YouTube, fb and Instagram.

It’s produced a market for commoditizing personal contacts even further, while skewing the notion of appeal on social media and starting the vicious circle of Twitter jealousy once more. Continue reading